That’s right ladies and gentleman, Beaumont TM are the proud new bar tool and cocktail-ware sponsors at London’s most famous cocktail and flair bartending bar, The Roadhouse in Covent Garden. An exceptional venue, which sells itself as an American retro diner and late-night club and bar, the Roadhouse offers one of London’s best nights out with live performances, karaoke and flair bartending competitions from the World Flair Association.
Undoubtedly one of the few places in London where you are guaranteed to get a perfect cocktail every time, a bar equipment sponsorship between Beaumont TM and The Roadhouse was certainly a great match from our point of view as they share a similar outlook on providing the highest levels of product and customer service. Matching the best provider of bar tools with the UK’s best flair & cocktail bar.
As a result, from now on you will see our lovely new Beaumont TM logo flying from all the screens and involved in all flair events that The Roadhouse holds, raising our brand awareness both with the general crowds that pass through The Roadhouse and more importantly the many bartenders that frequent the premises. As one of London’s oldest and most respected bars, the Roadhouse proves to be a hotspot for bartenders from across the UK – and even across the world during some of the WFA international flair bartending competitions.
Although we here at Beaumont TM have been providing The Roadhouse with various bar and catering tools over the years, as you can imagine this is set to continue with a whole host of new Beaumont cocktail ware now being stocked behind the main bar. Keep an eye out for us next time you visit this iconic bar and be safe in the knowledge that with the best cocktail tools and the best bartenders now at The Roadhouse, you are guaranteed a great drink every time.