Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. The one and only event that focuses on the entire world of on-trade specific drinks – from wines, beers and spirits, to cocktails, soft drinks, mixers, tea, coffee, waters, barware and other associated products – all with a view to how they can enhance customer experience at the same time as establishing profitability.
Visitors are introduced to 1,000+ drinks brands and there are around 80 official tastings, demonstrations and seminars. Based at Olympia London at the end of June/beginning July (depending on the year). This is a great opportunity to visit a dynamic and engaging exhibition full of inspirational ideas, invaluable networking opportunities, and an unrivalled tasting and education programme. This year some of our greatest products, including the Mezclar range and ODK, were on show via one of our London based distributors Jag Supplies.
Centred around interaction the Jag Supplies stand at Imbibe Live was very popular, with their interactive television promoting #shakerface going down a storm with over 200 people having a go. The idea was to take a short video of you shaking a cocktail, which would then be uploaded to the Jag Supplies social media under the hashtag #shakerface. A few flair bartenders stepped up, grabbed a few of our barware products and made some very cool videos – many of which you can see here: https://twitter.com/JAGSUPPLIES
A number of products in the Beaumont TM range were popular in particular our newly launched tin on tin, and of course a big favourite: the Mezclar range of beautifully crafted barware, including the copper shakers, copper bar spoons, and copper strainers– amongst others.
Another great success of Imbibe Live was Beaumont’s favourite cocktail puree and cocktail syrup, ODK. Currently taking the UK cocktail puree and cocktail syrup market by storm, ODK UK is directed by two long standing bartenders and the authenticity they bring is clear when it comes to the quality and pricing of the cocktail purees, syrups and flavoured creams.