Developing a strong brand is essential for differentiating your bar from the rest. Alongside menu, décor, food pairings, and other forms of marketing, branding is essential for establishing a competitive advantage. Good branding isn’t about plastering your name everywhere, it needs to be done with style. Beaumont’s custom print option allows you to put your name on a vast range of our products.
Effective branding requires a few things. Firstly, you need a consistent identity that is reflected in the design, bar layout, and atmosphere. Over time, this consistency will mean that a certain feeling will be associated with your brand.
Adding your logo, slogan, or name to menu items or barware is a great way to show pride in your brand and service, as well as reinforce your unique selling points. When this is paired with a wider marketing strategy, using what works for your audience – whether it’s social media, leafleting, events, guerrilla marketing etc… you can soon get a feel for what works and what doesn’t drive foot traffic to your door.
People love to take photos of everything, especially when they’re having a drink. Custom-printed barware is one of the many ways you can get your name out there. Whether it’s filming your talented bartenders or a scenic shot of your venue, getting your name seen alongside these things will build a buzz and positive associations (especially when guests forget to tag you or their location).
We can custom print on boston cans or bar blades, ice buckets, or bar spoons, we can use different forms of printing, including laser etching and screen-printing, in monochrome or full colour. If there’s an item you want to print on, get in touch to see if it’s something we can do.