The most wonderful time of the year is approaching, and it’s not just about decking the halls with boughs of holly—it’s about preparing for the festive frenzy that accompanies the holiday season. It’s time to start making sure you’re well-prepared for the Christmas rush. Fear not, because we’ve got your back! Here are a few things to make sure that your guests have a great experience this jolly season and come back for more!
Make Sure You’re All Stocked Up
Nothing dampens holiday spirits like running out of key ingredients. Use your bookings to anticipate demand and monitor both reservations and walk-ins to make sure you stay on top of your stock.
You’re going to need plenty of clean glasses, glassware storage, and non-stick trays to help you get them around safely and efficiently. You can expect the demand for wine and champagne to soar so will need to have plenty of coolers, ice buckets and stands, and bottle sealers at the ready.
Promote, Promote, Promote
A fantastic Christmas offering means nothing if no one knows about it. Plan your promotional material and utilise various channels, including your website, social media platforms, email, and colourful display boards.
While attracting new customers is vital, don’t forget about fostering loyalty. Offer incentives such as discounts on future meals and exclusive previews of exciting plans for the New Year. Get creative to keep them coming back well beyond the holiday season.
Seasonal Upselling and Specials
‘Tis the season of giving, and customers might be more willing to indulge. Encourage additional spending with subtle up-sell ideas, such as pairing a glass of wine with a three-course meal or offering complimentary mince pies with dessert. Experiment with different offers to find what resonates with your customers. Stay on top of trends and your inventory to make each week better than the last!