In recent years, canned cocktails have exploded in popularity, going from novelty to serious contender in the world of beverages. Canned cocktails are convenient and easy to serve, provide consistent quality, and reduce waste and inventory costs. For all these reasons and more, they’re here to stay! But they don’t have to be just a quick and simple option, they also offer an excellent opportunity for innovation. Here’s how you can turn canned cocktails into classics and stand out from the crowd.
Elevate Presentation
Just because a cocktail comes in a can doesn’t mean it should be served that way. You can enhance the experience by presenting canned cocktails in elegant glassware with fresh garnishes. For example, a canned margarita can be poured over ice in a salt-rimmed glass with a lime wedge or chilli powder for an extra kick.
Create Signature Pairings
Pairing canned cocktails with food or other beverages can offer customers a unique experience. You could create special menus that pair specific canned cocktails with appetizers, mains, or even desserts. Another fun idea is a “cocktail flight” where customers can sample a selection of canned drinks, similar to a beer or wine flight.
Craft Unique Cocktail Mixes
Canned cocktails can serve as the base for more complex drinks. Bartenders can use them as a starting point, mixing in fresh ingredients to create custom concoctions. For example, a pre-made canned mojito could be elevated with a splash of house-made syrups, fresh fruits, or a spritz of flavoured bitters. This way, you get the best of both worlds — quick service and a personalised touch.
Seasonal Specials & Themed Events
Take advantage of the versatility of canned cocktails by offering them as part of seasonal specials or themed events. A summer menu could feature tropical-themed canned cocktails, while a winter menu might showcase spiced or warming drinks. Hosting events like “Canned Cocktail Night” or “RTD Happy Hours” can generate buzz and bring in new customers.
Collaborate with Local Brands
Partnering with local breweries or distilleries that offer canned cocktails is another way to add a unique twist to your menu. Featuring locally sourced products can appeal to customers who value supporting small businesses and regional offerings. Plus, collaborations often bring about limited-edition flavours, creating exclusivity and encouraging repeat visits.
