Venues are evolving and redefining hedonism. Bars are looking to create emotion-laden creations that satisfy consumers’ new need for escapism and nostalgia. These changes could affect both traditional and non-traditional venues. With declining interest in nightclubs, people are looking for alternative ways to socialise and enjoy a drink. Here are key trends from the 2024 Bacardi Cocktail Trends Report that you may need to look out for:
Colours and Vibes: A Feast for the Senses
Thanks to pop culture and the “Barbie effect” visual appeal is taking centre stage as bars look to create instantly recognisable, themed drinks with dazzling presentations. In 2024, guests aren’t just looking for a drink; they crave an Instagram-worthy spectacle. Colour is, after all, the number 1 reason to photograph a drink. But there is also a drive to have cocktails in alternative formats. From neon-hued frozen slushies to elevated 80s-style punch bowls, the emphasis is on creating an immersive, visually stunning experience. Colours aren’t just in the glass; they’re woven into the very fabric of the bar’s atmosphere, sparking conversations and setting the mood.
Escapism: A Journey Beyond the Ordinary
In our demanding and stressful world, bars are becoming sanctuaries for escapism. Next-generation venues are masterfully crafting emotion-fuelled concoctions that transport guests to new realms. Bars and pubs are set to become portals to fantastical experiences and wanderlust where every sip allows you to momentarily escape the daily grind.
Mezclar 28oz Boston Can Copper Plated
Nostalgia: A Trip Down Memory Lane
The allure of the past is undeniable, and in 2024, bars and pubs are tapping into the power of nostalgia. Classic cocktails like the Margarita, Daiquiri, and Pornstar Martini are making a triumphant return, reimagined for the modern palate.
