AI is opening up new avenues for experimentation and discovery within the drinks industry – from the dirty work of waste management to the innovative job of recipe creation. AI is set to open possibilities for drinkers who are looking for new experiences both outside and in the home. 2024 is predicted to be the year of personalised serves and experiences, which can be made possible by AI. So, what are some changes to look out for?
AI-Generated Recipes
The trend of making cocktails at home is set to grow and expand. BarGPT is the AI cocktail buddy with almost 14,000 user-generated recipes. You can tell it your favourite ingredients, the vibe you’re going for, or even your favourite movies, and voila! There are also new apps that give people cocktail suggestions based on whatever they’ve got lying around in their kitchen.
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Keeping the Human Touch
While consumers are embracing the digital transformation of mixology, there is a resounding sentiment that the emotional connection and artistic finesse provided by human bartenders should not be sacrificed. About 60% of people in the UK, Germany, France, and the U.S. want to keep that emotional bond and artistic touch that human bartenders bring to the table. It’s not just about the drinks; it’s about the people and the atmosphere.
Keeping Up with AI
Skills and learning development are set to be key priorities for bartenders in 2024. The flair and artistry of bartenders matters more than ever as this is what makes the drinking experience so attractive and the drinks so delicious. There’s a real appetite for AI recommendations and whilst it might be a fad, this change has the potential to transform the way cocktails are created. With all this excitement and change, bartenders might consider “collaborating” with AI and lead the way in this ever-changing industry!